Guerlain and EVERRICH Duty Free Partner to Raise Awareness of Bee Protection, Connecting Families with Nature and Sustainability

Global food systems rely heavily on nature—around one-third of global food production depends on flowering plants, most of which require bees for pollination. Yet today, bee populations are declining at an alarming rate due to intensive farming, habitat loss and climate change, with annual mortality reaching as high as 30%, posing a serious threat to biodiversity.

Guerlain has been advancing its Bee School programme since 2018, focusing on environmental education for children and raising public awareness of bee conservation. Through its collaboration with EVERRICH Duty Free, the initiative has been brought to Taiwan, connecting families with nature and sustainability to understand the importance of bees and the value of biodiversity.

Held in late April 2026, the programme featured interactive, bee-themed activities alongside a hands-on “little beekeeper” experience. Through play and guided learning, children explored the vital role of bees, the challenges they face, and simple everyday actions to help protect them. 

EVERRICH invited 12 VIP member families—comprising 15 children aged 5 to 8, together with their parents—to take part in the experience.EVERRICH Duty Free has long been committed to advancing ESG—from energy conservation and carbon reduction, to independent carbon inventory and the publication of ESG reports. 

The company also actively engages with partners on ESG initiatives and trends, while supporting local revitalisation efforts. In addition, EVERRICH has launched the “EVERRICH ESG 1% Project”, encouraging individuals to contribute just 1% of their effort to create a collective force for positive environmental impact.

The spirit of Guerlain’s Bee School closely aligns with EVERRICH’s commitment to sustainability. Looking ahead, EVERRICH will continue to collaborate with brand partners to develop meaningful ESG initiatives, creating lasting value for both society and the environment.