Ever Rich designed four mascots with reference to four rare species in Taiwan. They are Syrmaticus Mikado – SHINE SHINE, Formosan Blue Magpie – BLUE, Formosan sika deer – XIN XIN, and Taiwanese macaque – A MOMO, who formed the team '4everrich' (aka For Everrich). They are the mascots endorsing Ever Rich. They represent the managerial ideals of Ever Rich: “honesty, professional, innovation, and charity” respectively. With these cute and lovely mascots, the ideals of Ever Rich will be communicated to the public. 4everrich also allows these ideals to take root in people's mind, better than words, and have them fulfilled in real life.
Collaborating with 'Jean Cultural & Creative Co., Ltd.', a renowned creative cultural brand in Taiwan, we presented a series of 4everrich – airport heroes' merchandise. Using warm and quality wood, unique music boxes, business card holders, perpetual calendars, pen holders, and desktop items are made with fine artisanship. Placing these cute items with childish innocence on your desk, they heal your mood every day.