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Ever Rich Duty Free aims to WOW travelers with its new retail offerings, Unveiling Hello Kitty Themed Store and Taoli Bookstore at Taoyuan Airport
Period  |  2023.3.30-2030.3.30

Following the lifting of pandemic restrictions by the Taiwanese government last October, there has been a surge of tourists flocking to the airport. Taoyuan International Airport Corporation's data for March shows that travel volume has recovered to 60% of the pre-pandemic level, indicating a promising future for the airport's retail industry. Responding to the increasing demand, Taiwan's leading travel retailer, Ever Rich Duty Free, has swiftly opened new stores and restaurants to showcase the brand-new look of the airport to returning travelers.

The highlight of the renovation program has to be the Hello Kitty themed store. Located at C2 Gate in Terminal 2, the Hello Kitty and Friends themed shop offers over 1,000 items featuring not only the iconic Hello Kitty but also other popular Sanrio characters, such as Pom Pom Purin, Kero Kero Keroppi, Badtz Maru, and more. From adorable Hello Kitty cookware, aprons, and home accessories to trendy mobile phone peripherals, this shop has everything you need to satisfy your love for all things cute and charming. It even provides airport limited edition souvenirs, such as Hello Kitty tea-flavored pastries, that will make great keepsakes for Hello Kitty fans to take home.

In addition to the Hello Kitty themed shop, Ever Rich Duty Free has also rolled out a mini Hello Kitty themed playground, located right next to the shop. This playground features a bus-shaped slide and an interactive motion-sensing game zone, providing the perfect place for travelers with young children to entertain their little ones before boarding. Ever Rich Duty Free hopes that the new addition of the Hello Kitty and Friends themed shop and waiting lounge will bring joy and excitement to passengers, especially Hello Kitty fans traveling through the airport.

Another exciting addition to Taoyuan Airport's retail offerings is the Taoli Bookstore located at C1 Gate, Terminal 2. The bookstore features a remarkable design, boasting a lofty 6.3-meter high ceiling and floor-to-ceiling double-story bookshelves. The stunning ambiance is further accentuated by several spectacular 3.8-meter table lamps, providing a surreal atmosphere that has captivated travelers' attention since its opening. It has quickly become a sought-after destination for travelers and is expected to become the latest social media check-in spot for those passing through Taoyuan Airport.

Ever Rich Duty Free has also unveiled Taiwan’s first certified LEGO duty free store at Terminal 2. The themed store immerses visitors in the world of LEGO with its bright yellow themed color and playful decor, including LEGO block-shaped lights that bedazzle the space. Spirit lovers can indulge themselves at the new liquor shop, located at C3 in Terminal 2. The shop offers a wide range of popular Taiwanese liquors, such as Kinmen kaoliang and Kavalan whisky, as well as an impressive selection of well-known international spirits. The store features a two-story lofty ceiling and a grand chandelier made from shiny golden wine bottles, while brick-printed wallpaper evokes the atmosphere of a wine cellar. Whether you're a LEGO fanatic or a spirits connoisseur, these new additions are not to be missed.

With these new retail offerings, Taoyuan International Airport is enhancing travelers' overall airport experience and allowing them to embark on their journey of exploration and enjoyment from their very first stop at the country's gateway.