Editors' Choice
Editors' Choice

When you are on the streets of England, even with the biting cold of the wind and incessant rain, British people do not like to hold umbrellas and would rather put on a trench coat. This is not a quirk of British people, but the benefits of wearing a trench coat to protect against the elements. The first thing that many people associate with the trench coat is the British brand BURBERRY. The brand was founded in 1856, and is one of the most iconic representatives of British luxury fashion.

Burberry's style represents elegant simplicity and refined leisure wear. It offers a unique fashion statement that no other brand can be compared to. Burberry’s image represents quality, reputation, exquisiteness, and timelessly classic fashion.


Bottega Veneta, a luxury brand hailing from Italy, was founded in 1966 by two entrepreneurs, Michele Taddei and Renzo Zengiaro. The brand has since positioned itself as an icon of traditional craftsmanship and renowned leather weaving techniques, presenting the best quality, craftsmanship, and unique design. In addition to its top quality and understated style, joining the Kering Group has made Bottega Veneta a true luxury brand.


Since 1837, Hermes has been handed down from generation to generation, always following two principles: exquisite craftsmanship, and familiarity with the customer's lifestyle.

In the new Hermès store at Songshan Airport, Hermès has added a small clever touch to the shop window, which is based on the story of a vivid and interesting fantasy world where the buildings are free from gravity and every detail of the city leads to surprise after surprise. Clouds, waves, and landscapes overlap each other, interweaving into a fairy tale-like floating miniature. Visitors are welcome to ride on a whimsical airship and roam through this magical land full of childlike innocence.


Salvatore Ferragamo was founded in Florence in 1927 and became famous during the Golden Age of Hollywood. Since then, the brand has been synonymous with Italian glamour. It is known for its elaborate designs of accessories, shoes, clothing, and silks, all of which are characterized by their modern and iconic features.

Salvatore Ferragamo's status as a top boutique brand lies in its rich details, timelessly elegant designs, and unparalleled quality. Salvatore Ferragamo now continues to thrive with its modern collection of craftsmanship and youthful spirit.