Editors' Choice
Editors' Choice
4everrich – The Hero In the Airport

Ever Rich designed four mascots with reference to four rare species in Taiwan. They are Syrmaticus Mikado – SHINE SHINE, Formosan Blue Magpie – BLUE, Formosan sika deer – XIN XIN, and Taiwanese macaque – A MOMO, who formed the team '4everrich' (aka For Everrich). They are the mascots endorsing Ever Rich. They represent the managerial ideals of Ever Rich: “honesty, professional, innovation, and charity” respectively. With these cute and lovely mascots, the ideals of Ever Rich will be communicated to the public. 4everrich also allows these ideals to take root in people's mind, better than words, and have them fulfilled in real life.
Collaborating with 'Jean Cultural & Creative Co., Ltd.', a renowned creative cultural brand in Taiwan, we presented a series of 4everrich – airport heroes' merchandise. Using warm and quality wood, unique music boxes, business card holders, perpetual calendars, pen holders, and desktop items are made with fine artisanship. Placing these cute items with childish innocence on your desk, they heal your mood every day.

With the Taiwanese macaque as its prototype, in ordinary times, A MOMO is a ground staff. During weekends and holidays, it will put on a yellow vest to engage in charity works. Enthusiastic A MOMO will help visitors protect their suitcases packed with memories of their trips. And his good friend Memo always joins him in this mission too. (Memo is a magnet. It can be used as a memo clip as well.)
On the body of this Formosan sika deer, there are six heart-shape patterns, representing Ever Rich's six-heart class spirit of service. XIN XIN walks around the airport every day to serve people. Facing people's difficulties and problems, it always finds ways to make breakthroughs by presenting hearty services. XIN XIN's favorite is Taiwanese snacks. Standing in front of the snack stall, it invites you to taste steamed pork dumplings and pearl milk tea.
CAPTAIN BLUE is a Formosan Blue Magpie. As a captain, he has professional leadership abilities, leading the team 4everrich to serve each visitor in the airport enthusiastically. Let the cute Captain Blue flip over the space of everyday life. As he swings his hands and turn his body, he is eager to accompany you to expect everyday with a good mood.

When you are on the streets of England, even with the biting cold of the wind and incessant rain, British people do not like to hold umbrellas and would rather put on a trench coat. This is not a quirk of British people, but the benefits of wearing a trench coat to protect against the elements. The first thing that many people associate with the trench coat is the British brand BURBERRY. The brand was founded in 1856, and is one of the most iconic representatives of British luxury fashion.

Burberry's style represents elegant simplicity and refined leisure wear. It offers a unique fashion statement that no other brand can be compared to. Burberry’s image represents quality, reputation, exquisiteness, and timelessly classic fashion.


Bottega Veneta, a luxury brand hailing from Italy, was founded in 1966 by two entrepreneurs, Michele Taddei and Renzo Zengiaro. The brand has since positioned itself as an icon of traditional craftsmanship and renowned leather weaving techniques, presenting the best quality, craftsmanship, and unique design. In addition to its top quality and understated style, joining the Kering Group has made Bottega Veneta a true luxury brand.


Since 1837, Hermes has been handed down from generation to generation, always following two principles: exquisite craftsmanship, and familiarity with the customer's lifestyle.

In the new Hermès store at Songshan Airport, Hermès has added a small clever touch to the shop window, which is based on the story of a vivid and interesting fantasy world where the buildings are free from gravity and every detail of the city leads to surprise after surprise. Clouds, waves, and landscapes overlap each other, interweaving into a fairy tale-like floating miniature. Visitors are welcome to ride on a whimsical airship and roam through this magical land full of childlike innocence.


Salvatore Ferragamo was founded in Florence in 1927 and became famous during the Golden Age of Hollywood. Since then, the brand has been synonymous with Italian glamour. It is known for its elaborate designs of accessories, shoes, clothing, and silks, all of which are characterized by their modern and iconic features.

Salvatore Ferragamo's status as a top boutique brand lies in its rich details, timelessly elegant designs, and unparalleled quality. Salvatore Ferragamo now continues to thrive with its modern collection of craftsmanship and youthful spirit.